"It's my passion...I do it for the love of Harley."
Virgil W. Schulenburg, from newspaper article in 2002
VIRGIL "WOLF" SCHULENBURG
Official Title: Dealer Principal
Nicknames: "Wolf"
45 years and counting as a Harley-Davidson Dealership Owner
In his downtime, Virgil likes to hunt and fish in Northern Wisconsin, Minnesota, Colorado, and Canada; enjoy the company of his team at the local watering hole; and work on his motorcycles in the Service department.
EARLY BEGINNINGS
Wisconsin-born Virgil "Wolf" Schulenburg served his country in the Navy for four years, including two tours in Vietnam. As a die-hard biker, he purchased a 1941 Knucklehead while in the Navy, and in 1976, rode it home from Seattle, Washington to rural Sauk County, Wisconsin.
In 1979 at the age of 25, he purchased Sauk Prairie Harley-Davidson (Sauk City, WI) and the business stayed operational until 2016. Virgil had the opportunity to establish Harley-Davidson of Madison (Madison, WI) in April 2015. As of 2023, Virgil and his daughter, Rebecca, continue to dedicate their time and passion to the business.
