About Us | Harley-Davidson of Madison | Madison, WI
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About Us

Virgil “Wolf” Schulenburg served his country in the Navy for four years, including two tours in Vietnam. As a die-hard biker, he purchased a 1941 Knucklehead while in the Navy & in 1976 rode it home from Seattle, Washington to rural Sauk County, Wisconsin. In 1979, he purchased Sauk Prairie Harley-Davidson which remained operational until 2016. Virgil had the opportunity to establish Harley-Davidson of Madison in April 2015. He and his team collectively bring almost 400 years of experience throughout the entire dealership.

Going strong into the 7th year of operation, the H-D of Madison team continues to provide the kind of service that backs up our motto: “The Dealer Who Cares.”


Our mission is to assist people from all walks of life in realizing their dreams of riding a Harley-Davidson® motorcycle by providing the highest level of customer service in the areas of sales, service, parts and accessories, clothing and riding gear, and training.

Whether you’ve been riding all your life or you’ve never kicked a leg over a bike, Harley-Davidson of Madison is here to make your dreams a reality!

Meet the TeamMap & HoursTestimonials

"The best purchase I've experienced in many years. Old school customer relations and appreciation. The environment not the cold corporate numbers only gig. This dealership has traditional business values with emphasis on customer satisfaction. Big enough to provide outstanding sales and service and yet small enough to remain personal and honest. I highly recommend this dealership over many others. Well worth the drive." – Customer Testimonial

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