Apparel & Licensing | Harley-Davidson of Madison | Madison, WI
~**Check Out the SHOWROOM to See the New 2023 Models!**~
Today's Hours


Harley-Davidson Motor Company has been providing apparel and gear for riders since 1912. We know what works. On the road, and on a t-shirt. We build things with the kind of quality that can turn a leather jacket into a family heirloom. From functional gear like rain suits and helmets, to mechanics’ work shirts, to modern riding jackets, to apparel that lets you roll with some Harley when you’re off your bike, we’ve got you covered.

Stop in and smell the leather. See what feels right to you.

A&L Inquiry

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Last Call Sale

March 3 - 31, 2023

The 2023 riding season is just around the corner so we need to make room for all the new Spring & Summer merch – through the end of March, H-D of Madison has 50% off all obsolete licensed clothing, as well as $50 and $100 Wolverine Boots. 

*Promotion valid from March 3 - 31, 2023. Some exclusions may apply. While supplies last. See Dealership for more details

Dealership & Service Hours

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