News

News

Harley-Davidson Announces Global Brand President

Harley-Davidson Announces Global Brand President

Harley-Davidson announced today that Neil Grimmer will join the company’s leadership team as President, Harley-Davidson Brand. As Harley’s first-ever brand president, Grimmer will evolve the brand to support the company’s strategy to build the next generation of Harley-Davidson riders globally.

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Harley-Davidson Buys Children's E-Bike Brand

Harley-Davidson Buys Children's E-Bike Brand

Harley-Davidson Inc. has acquired StaCyc Inc., a producer of electric balance bikes for kids. StaCyc sells its EDRIVE models for kids through powersports dealerships, online and in specialty bicycle retailers.

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PRESS RELEASE: Safer Motorcycling Research Consortium Announced

PRESS RELEASE: Safer Motorcycling Research Consortium Announced

"We know that safety issues are a concern for existing and potential riders. To better protect current riders and pave a safer way for the next generation of riders, Harley-Davidson has entered into the Safer Motorcycling Research Consortium (SMRC) along with [other major motorcycle manufacturers in the USA.]" - HDMC

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The Harley-Davidson Ford F-150 is Returning

The Harley-Davidson Ford F-150 is Returning

Tuscany Motor Co. unveiled the 2019 Harley-Davidson Ford F-150 at the Chicago Auto Show. According to the release, 70,000 Harley-Davidson trucks were sold between 2000 and 2012, when the trucks were last available for purchase.

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Win a Free Trip to the Summer X Games

Win a Free Trip to the Summer X Games

Catch the action in VIP style with a free trip to Minneapolis on August 1 - 4, 2019. (Not an H-D of Madison sponsored event.)

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Harley-Davidson Showcases Two Groundbreaking Lightweight Electric Concepts at X GAMES ASPEN 2019

Harley-Davidson Showcases Two Groundbreaking Lightweight Electric Concepts at X GAMES ASPEN 2019

Harley-Davidson introduced two new electric concepts showcasing the excitement and style of the future at X Games Aspen 2019.

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Harley-Davidson and the Foo Fighters Collaboration

Harley-Davidson and the Foo Fighters Collaboration

Recently, Harley-Davidson announced a limited-edition line of Harley-Davidson/Foo Fighters men’s and women’s apparel. This co-branded line-up is being sold exclusively at Harley-Davidson® dealerships around the world.

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Riding a Motorcycle Improved Metrics of Focus and Decreased Stress Biomarkers, According to a New Neurobiological Study

Riding a Motorcycle Improved Metrics of Focus and Decreased Stress Biomarkers, According to a New Neurobiological Study

Motorcyclists have long championed riding as their main road to stress relief and positive mental health. Today, the results of a neurobiological study conducted by a team of three researchers from UCLA’s Semel Institute for Neuroscience and Human Behavior yielded pioneering scientific evidence revealing the potential mental and physical benefits of riding.

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H-D® Electrifies the Future of Two-Wheels with Debut of New Concepts & LiveWire™ Motorcycle

H-D® Electrifies the Future of Two-Wheels with Debut of New Concepts & LiveWire™ Motorcycle

Harley-Davidson, the company that has defined the motorcycle industry for the past 116 years, today revealed two new concept electric two-wheelers and announced pricing and pre-order availability for LiveWire, its first electric production motorcycle, at the biggest show in consumer electronics in Las Vegas. The 2020 LiveWire is now available for US dealer pre-order at h-d.com/LiveWire with deliveries expected this fall and select global markets announced at a later date.

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'19 Softail® Heritage 114 Tops the List of Favorites from

'19 Softail® Heritage 114 Tops the List of Favorites from "Motorcycle Cruiser"

“Of the new Softails rolling out of Harley-Davidson’s factory, the Heritage 114 is my favorite. It seems to perfectly hit this sweet spot between cruiser and bagger, giving you the best of both worlds.”

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Harley-Davidson Electric Motorcycle to Hit Market Next Year

Harley-Davidson Electric Motorcycle to Hit Market Next Year

“Electric vehicles are a hot topic in 2018, and motorcycles are one of the hottest corners of that market. Harley-Davidson is the latest motor-vehicle manufacturer to announce ambitious plans to bring electric offerings to the market over the coming years.”

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"Cycle World" : Best Cruiser—2018 Harley-Davidson Fat Bob 114

American muscle with modern styling and handling — Cycle World Magazine named the 2018 Harley-Davidson® Fat Bob® 114 the Best Cruiser of 2018.

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2018 96.3 Star Country Cares for St. Jude Kids Radio-a-thon

2018 96.3 Star Country Cares for St. Jude Kids Radio-a-thon

Harley-Davidson of Madison presented 96.3 Star Country Cares for St. Jude Kids Radio-a-thon last week, and this year we raised $55,912 for St. Jude Children's Research Hospital.

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NBC15 Share Your Holidays Grand Finale Raises 3.9 Million Meals for the Hungry

NBC15 Share Your Holidays Grand Finale Raises 3.9 Million Meals for the Hungry

The NBC15 Share Your Holidays Grand Finale raised 3.9 million meals as of 10:30 Thursday night. All proceeds benefit Second Harvest Foodbank of Southern Wisconsin and will help a growing number of families and individuals who face food insecurities.

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Nearly 20 Percent of Motorcycle Riders are Women

Nearly 20 Percent of Motorcycle Riders are Women

The number of women motorcycle riders is on the incline, mostly because of Millennials. That's according to the latest national survey by the Motorcycle Industry Council (MIC). The study found that among all age groups, women make up 19 percent of motorcycle owners, compared with less than 10 percent less than a decade ago.

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That Time Harley-Davidson Made Superhero Bikes

That Time Harley-Davidson Made Superhero Bikes

Two years ago (2016), Harley solidified its association with the Marvel universe by coming out with a collection of 25 customized Marvel hero bikes.

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Urban Spelunking: Harley-Davidson Museum

Urban Spelunking: Harley-Davidson Museum

One of the best things about the Harley-Davidson Museum, 400 W. Canal St. in the Menomonee Valley, is that visitors get to see just about everything. The expansive galleries – which opened a decade ago now – are packed with bikes, what the museum calls "costumes," memorabilia, historical documents, photographs, curiosities and more.

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George Clooney Donates his Harley to Help Vets

George Clooney Donates his Harley to Help Vets

Even Hollywood superstar, George Clooney, is doing his part in supporting veterans. Clooney recently donated a motorcycle to raise money for the non-profit group, Home For Our Troops.

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Luxuriate in this Mechanic's Teardown of a 1974 Harley-Davidson

Luxuriate in this Mechanic's Teardown of a 1974 Harley-Davidson

Wired Magazine recently launched a new video series called, [De]constructed, where you can watch a motorcycle mechanic take apart a 1974 Shovelhead and get a unique look at the bike completely disassembled.

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The First Yank and Harley to Enter Germany

The First Yank and Harley to Enter Germany

In early 1944, a visitor to the Harley-Davidson factory in Milwaukee humbly asked if he could have extra copies of the June, 1943 Enthusiast magazine. He said, “I understand that issue has a picture of me in it.” After paging through the issue, he showed the staff, “See, here it is. That’s me.”

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Steve McQueen's 'On Any Sunday' Husqvarna: How a bike that sold for $1500 in 2008 sold for $230,000 in 2018

Steve McQueen's 'On Any Sunday' Husqvarna: How a bike that sold for $1500 in 2008 sold for $230,000 in 2018

Steve McQueen's most famous motorcycle, the 1970 Husqvarna 400 Cross he rode during Bruce Brown's 1970 feel-good motorcycle movie, "On Any Sunday", sold at auction on the weekend for $230,500.

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1914 Harley-Davidson Rides 3,441 Miles to Win Cannonball

1914 Harley-Davidson Rides 3,441 Miles to Win Cannonball

My butt hurts just thinking about that ride After nearly 3,500 grueling miles of two-lane blacktop—from Portland, Maine, to Portland, Oregon—the 2019 Motorcycle Cannonball Endurance Run is over.

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Individuals From All Walks of Life Gather Together at the 115th Anniversary Parade

Individuals From All Walks of Life Gather Together at the 115th Anniversary Parade

Thousands of riders and non-riders alike gathered in Milwaukee, Wisconsin over Labor Day weekend to celebrate 115 years of freedom with Harley-Davidson. Individuals from all around the world including Brazil, Australia, China, Mexico and Indonesia, just to name a few, came together to rally around the sport of motorcycling and show off their hometown flags in the parade. It was an inspirational gathering, never to be forgotten. - Via www.harley-davidson.com/us/en/about-us/hd-news.html

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Harley-Davidson Creates New Advanced Technology R&D Facility in Silicon Valley

Harley-Davidson Creates New Advanced Technology R&D Facility in Silicon Valley

Harley-Davidson announced it will establish a new research and development facility in Northern California to support its future product portfolio, including the company’s first complete line of electric vehicles.

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The 2019 Models Have Arrived!

The 2019 Models Have Arrived!

The 2019 New Model Harley-Davidson® Motorcycles arrived at Harley-Davidson of Madison on Tuesday, August 21, 2018.

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