Harley-Davidson of Madison Recognized For Outstanding Performance

February 13th, 2020 by
2019 Award logo


Madison, WI (February 7, 2020) Harley-Davidson of Madison earned the prestigious Silver Bar & Shield Circle of Achievement Award for 2019. Presented by Harley-Davidson® Motor Company, this award is given to dealers based on its delivery of premium customer experiences and for demonstrating operational excellence across a range of categories

“We’re proud to present this high honor to Virgil W. Schulenburg in recognition of the many ways Harley-Davidson of Madison delivers personal freedom to Harley-Davidson® riders day in and day out,” said Dave Cotteleer, vice president and managing director for U.S. Harley-Davidson® Motor Company. “Strong, passionate dealers like Virgil who inspire new people to take their first steps toward riding and offer long-time riders the quality service they expect and deserve, are big reasons why Harley-Davidson® has been respected, recognized brand for over 116 years.”

Silver Bar & Shield award recipients, like Harley-Davidson of Madison, consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson® experiences.

Harley-Davidson of Madison, 6200 Millpond Rd, has been in business in the Madison area since 2015 and was a recipient of the Bronze Bar & Shield Circle of Recognition Award in 2016. Virgil has been a Harley-Davidson® Dealer for 41 years, establishing his first dealership, Sauk Prairie Harley-Davidson in Sauk City, WI., in 1979. In the 37 years of operation, Sauk Prairie  Harley-Davidson was awarded a total of 17 Gold Bar and Shield Circle of Excellence Awards, the most of any Dealership in the U.S. to this date.